There are a lot of things in the world that we don’t fully understand, but that need to work so that our lives can go on. Things like Wi-Fi and the reliable supply of water and electricity are just a few examples of goods and services that only a small percentage of people fully understand, but that we all rely on.
The same concept applies to SEO: only a few people fully understand it, but millions of businesses rely on good search engine optimisation to get better ranking on results pages. That better ranking can drive new browsers, that then turn into paying customers. And from there, revenue and profit can flow.
To help break down the walls, we’ve come up with a ‘SEO Basics’ post so that you can better understand the concepts that make SEO work.
The first thing that all search engines must do is ‘crawl’ the internet, and all the websites and pages in it.
This is sort of like an explorer from the 1600’s setting out on a ship to map parts of the world that had not been explored yet. But instead of using ships on the ocean, search engines send out web crawlers to find content. Content that these crawlers find can range from entire web pages to single images. It can also include uploads to web pages such as documents and videos.