By its very nature SEO is a constantly evolving field, with both the search engines and website owners continually looking for ways to improve. Whether that is the quality of search engine results on the part of Google and others, or with webmasters using the latest techniques and tools, according to SEO Perth Search Engine Optimisation is undoubtedly something that you must constantly keep up to date with.
If you wish to have any advantage in terms of website’s SEO, there are a few techniques which you should start, or if you have already started using them, should consider increasing your focus on. Whilst these are not exactly brand new, they are certainly having an ever-greater influence when it comes to how the search engines rank websites.
Continue reading “Latest Tactics To Boost Your SEO Results”
Your site based SEO or on-page strategy is the foundation for your Internet marketing success. Your strategy should follow a strict methodology.
It should incorporate web page optimisation to give your users and the search engines a clear picture of what is on offer at your website – your product and/or service.
It also encompasses web page design, file structures, keyword phrases and coding that is clear and free of complex structure.
Continue reading “What does Site Based SEO Involve?”
In perusing SEO literature (by gumbo, there’s a lot of you pecking away out there!), we like to stop and ponder a meme, phrase, or bit of jargon we encounter within the context of the SEO world. Search Engine Optimization has actually started to gain a culture now, and this is going to be the part where everybody looks back on “the golden age” fondly in 20 years.
- astroturfing – Pretending to be a regular member of the audience while secretly being paid to push an agenda for a commercial or political group. Astroturf (TM) is fake, plastic grass, and regular people supporting a group is a “grassroots” movement.
- bread crumbs – The little trail of links in a horizontal navigation setup, so uses can find their way back to the home page.
- cloaking – Showing one version of content to search engines, and a different version to visitors. Instant black death when Google finds out!
- Google bowling – An attempt to lower a website’s ranking by linking to it from dirty sites. May be an SEO urban legend.
Continue reading “Some Of The More Colorful Terms From SEO Jargon”
Once upon a time, Google and SEO were at a relative truce. Then Google began swatting at black-hat SEO tactics. Then gray-hat SEO tactics. And now, it just hauls off and clobbers everybody, damn your hat color. The latest news on the Penguin update is just par for the course. It’s just getting to where if you’ve ever made page one ever in your life, Google now hates you.
We’re wondering how long it will be until paranoid conspiracy theories develop in the SEO rank and file. Well, of course, that’s “more than the usual conspiracy theories”. Yet we don’t see demand for the old-school black-hat SEO diminishing in the slightest – the more Google punishes some behaviours, the more people stubbornly cling to them. It’s like a battle of wills between a domineering mother and a rebellious teenager.