In perusing SEO literature (by gumbo, there’s a lot of you pecking away out there!), we like to stop and ponder a meme, phrase, or bit of jargon we encounter within the context of the SEO world. Search Engine Optimization has actually started to gain a culture now, and this is going to be the part where everybody looks back on “the golden age” fondly in 20 years.
- astroturfing – Pretending to be a regular member of the audience while secretly being paid to push an agenda for a commercial or political group. Astroturf (TM) is fake, plastic grass, and regular people supporting a group is a “grassroots” movement.
- bread crumbs – The little trail of links in a horizontal navigation setup, so uses can find their way back to the home page.
- cloaking – Showing one version of content to search engines, and a different version to visitors. Instant black death when Google finds out!
- Google bowling – An attempt to lower a website’s ranking by linking to it from dirty sites. May be an SEO urban legend.