Social Media Marketing

How To Use Facebook To Promote Your Family Lawyers Business

Even if you are not an active user of social media yourself personally, nor have never considered it as a means of promoting your family lawyers business, it cannot have escaped your notice that social media plays a huge role in the lives of many people. Individuals use it to communicate with friends and family across the globe, they get their news from it, and social media  is also a huge influencer with certain posts and stories suddenly going viral and being seen by millions.

At the top of the social media tree there is Facebook, and whilst it often is the target of some justifiable criticism, there is no denying that many people spend much of their lives on that platform. As a business owner,, this should alert you to the fact that many of those people will be those living in your local community and in the areas where your client base is located.

It is a simple fact of marketing that if you want to promote your business then you need to do so where your potential clients will be and can consume your marketing messages. Before the internet existed that would have been  local newspapers, TV, radio, and billboards. Today, it is on social media platforms such as Facebook where those same people can be found.

Promoting your family lawyers business on Facebook has several advantages, and the beauty of it is, that it can be done without the need for a huge marketing budget. You can choose to do paid advertising on Facebook if you wish, but before you get to that stage we recommend you carry out some other tasks first.

Prime amongst them is to create a Facebook page for your family lawyers business. This is simple to do and costs nothing other than a few minutes of your time. This page is your own little piece of Facebook real estate, and it is the hub around which all your other activity will revolve.

Your Facebook page is where you direct people to become one of your followers and once they do so they will be notified whenever you post new content on your page. Each post does need to be as long as an article for example and often it can simply be one or two line question to your followers.

In fact, you have a huge number of options with respect to the content you post which includes images, infographics, photos, videos, as well as advice, help and information relating to family law and other related matters.

As you continue to post excellent content on your Facebook page, you also want to encourage your followers to share that content. The more they do, the more people will see it, and hopefully, they too become one of your followers. The key is to make what you post interesting and unique enough that it would make someone want to share it.

By this, we mean that you could post a thought-provoking question, give an option that is not the majority view, or simply provide some advice that your followers might believe everyone should have. The ley is to mix it up so that your posts do not become predictable.

Not everyone who follows your page will not necessary be a prime target in terms of them becoming a client, but many will be, especially if you make a point of promoting your family lawyers business as being local to the town or city you are located in. With this you could post a promotion such as a free first consultation or you could highlight a new legal service you are introducing.

You might not necessarily get a stampede of new clients but even one will have made your efforts on Facebook worthwhile. Also bear in mind that you do not necessarily have to do all the posting on Facebook yourself as there are several services available which will do it for you for a reasonable fee.