Humor in Marketing

A Case Study in Humor in Marketing

Saw this story over at 37Signals and had to pounce on it for an object lesson. Every now and then, you get an opportunity for inspiration, but it has to be timely or it’s going to fold.

So, the back-story: In the United States, Barack Obama just got elected President… yes, you know that, but let’s move along… so he’ll be vacating his US Senate seat, and the responsibility to find his replacement falls to Illinois governor Rod Blagojevich. Whom, you might not have heard, blatantly solicited for a bribe to appoint somebody, effectively putting the seat up for sale to the highest bidder.
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