Xeplin Development

Online Marketing & Design Advice

Humor in Marketing

A Case Study in Humor in Marketing

July 8, 2016 Online Marketing

Saw this story over at 37Signals and had to pounce on it for an object lesson. Every now and then, you get an opportunity for inspiration, but it has to be timely or it’s going to fold.

So, the back-story: In the United States, Barack Obama just got elected President… yes, you know that, but let’s move along… so he’ll be vacating his US Senate seat, and the responsibility to find his replacement falls to Illinois governor Rod Blagojevich. Whom, you might not have heard, blatantly solicited for a bribe to appoint somebody, effectively putting the seat up for sale to the highest bidder.

Now you understand the newspaper ad published by Leather Creations Furniture. Smart, and timely! And it’s not at all controversial like most political humor, since Blagojevich has been arrested and is not only admitting to it, but is rather, ah… non-repentant about it.

Just a tip for you savvy web marketers – look around you, pay attention to what’s on the public’s mind, and pounce on it for your marketing strategy.

XFacebookLinkedIn

Your Search Engine Marketing Guide

What does Site Based SEO Involve?

ONLINE MARKETING & DESIGN ADVICE
Recent Posts
  • 10 Actions To Enhance Your Web Design Skills10 Actions To Enhance Your Web Design Skills
    March 3, 2023
    If you ask the top web designers to name the one thing […]
  • WordPress WebsiteHow Should I Use Google Analytics With My WordPress Site?
    June 2, 2021
    Although just a few years ago web designers were […]
  • Social Media MarketingHow To Use Facebook To Promote Your Family Lawyers Business
    May 5, 2021
    Even if you are not an active user of social media […]
  • Understanding Search Types for SEOUnderstanding Search Types for SEO
    March 16, 2021
    Everyone uses search engines for everything now. […]
  • SEO Target MarketingSEO Local Target Marketing
    January 19, 2021
    If you want to have a successful business, you need to […]
Archives
RSS Smashing Magazine
  • Fewer Ideas: An Unconventional Approach To Creativity May 15, 2025
    Remember that last team brainstorming session where you were supposed to generate a long list of brilliant ideas? How many of those ideas actually stuck? Did leadership act on any of those ideas? In this article, Eric Olive challenges the value of exercises like brainstorming and explores more effective methods for sparking creativity to improve […]
  • Smashing Animations Part 2: How CSS Masking Can Add An Extra Dimension May 14, 2025
    What if you could take your CSS animations beyond simple fades and slides — adding an extra dimension and a bit of old-school animation magic? In this article, pioneering author and web designer [Andy Clarke](https://stuffandnonsense.co.uk) will show you how masking can unlock new creative possibilities for CSS animations, making them feel more fluid, layered, and […]
  • Integrating Localization Into Design Systems May 12, 2025
    Learn how two designers tackled the challenges of building a localization-ready design system for a global audience. This case study dives into how Rebecca and Mark combined Figma Variables and design tokens to address multilingual design issues, such as text overflow, RTL layouts, and font inconsistencies.
Follow us
  • facebook
Copyright © 2018 Xeplin Development - Online Marketing & Design Advice