It is now the 18th year since the turn of the new millennium, and the world of marketing has shifted into the digital world faster than we could have imagined. All businesses, big and small, know that a good online presence is more significant now than ever before. The importance of their presence in the digital world is going to keep on increasing. If you ask digital marketing experts like Peter Brittain, at the epicentre of a company’s online presence is their website. The trends in web design have been seeing shifts with every passing year with businesses constantly in a bid to improve the traffic to their websites and improve on their success.
The trends in web design are constantly changing. To stay ahead of the competition, the web design companies have to follow the latest trends. That being said, the trends for web designing that businesses follow have to be effective ones. Here are a few examples of web design trends that should be avoided in 2018.
- Floating Content
The floating content on websites is something that is right there in the middle of your website and stays there while you scroll up and down the page. This can be anything from the menu options to advertisements to social media platform sharing options.
This web design trend is somehow being used quite liberally but it is an annoying trend that does the opposite of encouraging your visitors to engage. They can block some of the important content on your website and visitors close the tab because they want to see the content and not some omnipresent options blocking the content instead.
- Endless Scrolling
Another strange web design trend that has recently picked up is the infinite scrolling. When people are scrolling down your website, the lower they go, the more content starts to appear. It is endless. This can become an annoying thing for your users since infinite scrolling effectively means they cannot access the footer of your website which is an important part of your website.
- One Page Design
You will see some websites have their web design done in a way that all of the content that they have is on a single web page. While it makes sense that their intention is to give all the relevant information to visitors on a single page, it can have an adverse effect on the engagement factor for your company’s website.
The problem is that since there is only a single page, the SEO ranking of your website is going to be significantly low. You cannot target more than a couple of keywords for the whole website if it is just a single page.
The other issue is that you cannot determine what is driving more traffic to your website and what is driving it away. Having the content of your website on multiple pages helps you determine which content is more attractive for your visitors and where you need to make adjustments to improve the performance of your website.
Bottom Line
It helps to keep the web design of your company’s website up to date with the latest trends but it does not mean you follow everything blindly. Make it a point to use the trends that will improve your website’s traffic and boost engagement.