On-Page SEO

What does Site Based SEO Involve?

Your site based SEO or on-page strategy is the foundation for your Internet marketing success. Your strategy should follow a strict methodology.

It should incorporate web page optimisation to give your users and the search engines a clear picture of what is on offer at your website – your product and/or service.

It also encompasses web page design, file structures, keyword phrases and coding that is clear and free of complex structure.

In the end, the goal of the finished website is to create a Visitor- and Search Engine-friendly presentation. Ultimately, this will result in more convertible traffic – users who will take action on the offer you present – within the content of your website.

Why Do I Need SEO? 

If you are building or designing a new website for commercial purposes, the reality is that, you need to consider implementing site based search engine optimisation (SEO).


This includes preparing your website to be search engine friendly and taking into account over 100 factors of optimisation – including meta tag compilation, page design and link building.

Getting your website ‘found’ by your customers – this is the objective of internet marketing.

As a business owner or company marketing executive, you have to decide what role the Internet will play in your business model.

Search Engine Optimisation (SEO) is the basic building blocks that you must implement for your website to be found in the natural search results, when your prospective customers search for one of your related products.

If you apply the basic formula’s and keep implementing the basics whilst keeping abreast of algorithmic changes – you can win the race.