Everyone uses search engines for everything now. Finding a local business. Researching a holiday destination. Figuring out how to fix something in the house. And it’s tempting to think of all ‘search’ as the same.
But it’s not quite that simple, and for those businesses that truly understand search, their search engine optimisation (SEO) can get a huge boost.
So, what are the main types of search and why should you care?
Classifying Search
Search classification is useful because it allows businesses to tailor their content to meet the needs of different types of searcher. This specialisation and specificity is beneficial because it allows more precise targeting of users based on what they are putting into a search bar.
Being clear and specific is also helpful. For example, if you’re trekking through the wilderness in North America and someone sees an something rustling in the bushes, then knowing that it has four legs and fur is sort of helpful because it tells you it’s an animal. But the specific detail ‘it’s over 2 metres tall’ is where the real value is because it’s this information that tells you that the animal is likely a bear, not a small household cat. More detail is always better.