Advance and high technology has opened up opportunities to make our work easier.
But it has also brought some kind of bad effects with it. You can find lots of information on the Internet, some of them are truly useful and the rest is simply worthless information floating around the Internet. The SEO (Search Engine Optimization) optimizes the ranking of each page and brings the relevant information to you. SEM or search engine marketing is a term, which encompasses all kind of efforts to generate leads.
Search engine marketing includes search engine optimization, pay per click management, and landing page optimization.
Usually the task of SEM is to promote websites by increasing the ranking in major search engines such as Google, Yahoo and MSN. There are few steps in search engine marketing, which can guide you in developing your own website.