Xeplin Development

Online Marketing & Design Advice

Search Engine Marketing

Your Search Engine Marketing Guide

January 13, 2016 Online Marketing

Advance and high technology has opened up opportunities to make our work easier.

But it has also brought some kind of bad effects with it. You can find lots of information on the Internet, some of them are truly useful and the rest is simply worthless information floating around the Internet. The SEO (Search Engine Optimization) optimizes the ranking of each page and brings the relevant information to you. SEM or search engine marketing is a term, which encompasses all kind of efforts to generate leads.

Search engine marketing includes search engine optimization, pay per click management, and landing page optimization.

Usually the task of SEM is to promote websites by increasing the ranking in major search engines such as Google, Yahoo and MSN. There are few steps in search engine marketing, which can guide you in developing your own website.

At the outset, do a thorough market research. Most websites have a targeted audience, which has a large proportion of similar age group, gender and income bracket.

Initially, you may find a smaller proportion of audience focused for a particular segment. As a result you have to establish a target market for your site before you start working on the design or content of the market. For this you have to decide on how you can make your website more appealing.

The next step is to make your visibility on search engines or a good quality Online Business Directory. It is essential to conduct a keyword research. While researching for keywords, you should keep in mind that every person browses the Internet in a different way and use different keywords. Hence, there is a variation of terminology and statements, which are determined by the age, profession, and the part of the world they come from.


Pick those keywords, which are relevant to your site. You can definitely discuss with your friends and colleagues as to who could belong to your target audience and get an idea of how they would go about in their search.

After you find good keywords, lay stress on the number of pages to be posted. You can assign different themes to the pages and make them more attractive and appealing.

Take the keyword research list and divide the phrases in between the pages to make sure that they match with the theme. Try to make 200 to 500 words of copy per page. Use the effective keywords in the first para, but make sure that they fit well in the sentences. Do not use hidden layers or spam tricks. You may be penalized or banned for this.

At Slinky we strategically and effectively use headlines, sub-headlines, short paragraphs, fonts and colored themes. Short snappy sales copy with keyword has also proved to be very effective and worthwhile. In case, you don’t want 200 to 500 keyword rich text page. You can create product info sheets or javascript links that expand or contract blocks of text, so that it can be read if necessary by the viewer – and can be crawled by Googlebot.

The main target of SEM is to increase the number of hits to your address. Increased customer calls, leads, and an increase in sales display the effectiveness of any SEM. So don’t wait. Start writing for websites and choose complimentary search engine marketing to attract traffic to your website.

XFacebookLinkedIn

Are You a Front End Web Developer

A Case Study in Humor in Marketing

ONLINE MARKETING & DESIGN ADVICE
Recent Posts
  • 10 Actions To Enhance Your Web Design Skills10 Actions To Enhance Your Web Design Skills
    March 3, 2023
    If you ask the top web designers to name the one thing […]
  • WordPress WebsiteHow Should I Use Google Analytics With My WordPress Site?
    June 2, 2021
    Although just a few years ago web designers were […]
  • Social Media MarketingHow To Use Facebook To Promote Your Family Lawyers Business
    May 5, 2021
    Even if you are not an active user of social media […]
  • Understanding Search Types for SEOUnderstanding Search Types for SEO
    March 16, 2021
    Everyone uses search engines for everything now. […]
  • SEO Target MarketingSEO Local Target Marketing
    January 19, 2021
    If you want to have a successful business, you need to […]
Archives
RSS Smashing Magazine
  • Fewer Ideas: An Unconventional Approach To Creativity May 15, 2025
    Remember that last team brainstorming session where you were supposed to generate a long list of brilliant ideas? How many of those ideas actually stuck? Did leadership act on any of those ideas? In this article, Eric Olive challenges the value of exercises like brainstorming and explores more effective methods for sparking creativity to improve […]
  • Smashing Animations Part 2: How CSS Masking Can Add An Extra Dimension May 14, 2025
    What if you could take your CSS animations beyond simple fades and slides — adding an extra dimension and a bit of old-school animation magic? In this article, pioneering author and web designer [Andy Clarke](https://stuffandnonsense.co.uk) will show you how masking can unlock new creative possibilities for CSS animations, making them feel more fluid, layered, and […]
  • Integrating Localization Into Design Systems May 12, 2025
    Learn how two designers tackled the challenges of building a localization-ready design system for a global audience. This case study dives into how Rebecca and Mark combined Figma Variables and design tokens to address multilingual design issues, such as text overflow, RTL layouts, and font inconsistencies.
Follow us
  • facebook
Copyright © 2018 Xeplin Development - Online Marketing & Design Advice