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Online Marketing & Design Advice

Online Order Processing

Make it Easy to Buy From your Website

November 11, 2012 Online Marketing

To make it easy for the customers, there needs to be an online order processing system. It mostly involves a shopping cart to select and store orders.

Slinky Digital Agency advise that you will need a payment option like PayPal. This involves getting a PayPal ‘business account‘ – which is quick and easy. PayPal will need to verify you as a legitimate person by several levels of checks ie: bank account, credit card etc

If you choose to accept credit cards via your own processing account, you will need a bank internet merchant account – which can be a tiresome process and more expensive to set up and operate. If you are a serious business – it is the only option in my opinion.

For this option you will need to sign up with a secure gateway provider, which sits in between your website and the bank website. Providers such as Securepay or Camtech in Australia are a good option. Others are Verisign (owned by PayPal) – but they are a more expensive option.

There has to be enough security to allow payments online. The credibility of the merchant is a very important factor to be checked. Your order form should be secured which may be done using SSL encryption technologies. Additionally, you may also offer a money back guarantee to people to build up confidence.

Remember that it is also useful to display a price list of your products. It makes it easier for the visitor to make a decision to buy from your site.

Unless you provide a simple system for the potential customers to buy from you, you cannot keep him happy. It is important to make a system that would not frustrate your potential customer.

 

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