Digg-ing

Digg-ing for SEO success

In case you haven’t been on the Internet for the past year or so, there has been a tremendous amount of attention being captured by social networking sites such as Digg.

As Digg explains things, it is “a place for people to discover and share content from anywhere on the web.”

So, what does this have to with Search Engine Marketing?

There is a phenomena called the Digg effect, which can bring a ton of traffic to your site in a small amount of time – sometimes within minutes.

Everything on Digg, from news to videos to images — is submitted by the digg community. Once something is submitted, other people see it and Digg what they like best. If your submission receives enough Diggs, it is promoted to the front page for millions of visitors to see.

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Link Building

Effective Link Building Strategies

Link building is an important search engine optimization technique that helps bloggers or web masters get more traffic to their websites. Link building is popular among net marketers, and can result in a lot of traffic to their websites or blogs.

Even with a well designed site, you may find visitors can’t find you. Therefore, they will never see what you are actually selling. All your efforts will be in vain.

Link building works on the SEO technique. SEO is a service that helps to make the websites or blogs rank up the top on the search engines natural search results.

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Internet Advertising

Internet Advertising For Business

Whatever business you handle, it needs to be advertised. Internet advertising is one important way to do it through a website exposure. Advertising plays a key role for success of any business.

Initially television, radio and newspapers were major sources of advertising. However, today Internet has provided a vast resource to promote and advertise any business or professional business techniques. Though it is challenging, it is one of the fastest way to reach across large audiences and prospects anywhere across the globe. Today, there are several entrepreneurs, who wish to market their products and services on the World Wide Web.

Before you advertise on the Internet, you should be aware that the trends and modes of advertising keep on changing at a fast pace. You should be able to adapt to the emerging market changes and accordingly position your business on the Internet. There are several ways in which you can advertise your company or business. To begin with, you can place your ad on the popular websites through link exchange program. This will help you get some exposure through the frequently visited sites. You can also advertise next with a well-known blog or articles on the Internet to get noticed initially.

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SEO Services

When Should I Consider SEO Services?

SEO should be implemented during the conception of your website design strategy.

If you’re working with Slinky, we will SEO-design your site with every consideration for the search engine optimisation process from the beginning.

This saves you money having to correct those issues that might be creating website ranking problems within the search engines. We will give you or your web graphics designer clear guidelines to use that will keep the search engines and your customers happy.

Slinky’s site-based optimisation services are available if you already have a website, but are not having any success being found. We analyse your site to identify bad architecture in its structure and unhelpful content.

We can make recommendations that will make your site both user- and search engine-friendly.

In addition, during the search optimisation process we will make specific changes designed to improve your site’s functionality, appearance, and overall quality for search engines and your customers.

SEO Jargon

Some Of The More Colorful Terms From SEO Jargon

In perusing SEO literature (by gumbo, there’s a lot of you pecking away out there!), we like to stop and ponder a meme, phrase, or bit of jargon we encounter within the context of the SEO world. Search Engine Optimization has actually started to gain a culture now, and this is going to be the part where everybody looks back on “the golden age” fondly in 20 years.

  • astroturfing – Pretending to be a regular member of the audience while secretly being paid to push an agenda for a commercial or political group. Astroturf (TM) is fake, plastic grass, and regular people supporting a group is a “grassroots” movement.
  • bread crumbs – The little trail of links in a horizontal navigation setup, so uses can find their way back to the home page.
  • cloaking – Showing one version of content to search engines, and a different version to visitors. Instant black death when Google finds out!
  • Google bowling – An attempt to lower a website’s ranking by linking to it from dirty sites. May be an SEO urban legend.

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Online Order Processing

Make it Easy to Buy From your Website

To make it easy for the customers, there needs to be an online order processing system. It mostly involves a shopping cart to select and store orders.

Slinky Digital Agency advise that you will need a payment option like PayPal. This involves getting a PayPal ‘business account‘ – which is quick and easy. PayPal will need to verify you as a legitimate person by several levels of checks ie: bank account, credit card etc

If you choose to accept credit cards via your own processing account, you will need a bank internet merchant account – which can be a tiresome process and more expensive to set up and operate. If you are a serious business – it is the only option in my opinion.

For this option you will need to sign up with a secure gateway provider, which sits in between your website and the bank website. Providers such as Securepay or Camtech in Australia are a good option. Others are Verisign (owned by PayPal) – but they are a more expensive option.

There has to be enough security to allow payments online. The credibility of the merchant is a very important factor to be checked. Your order form should be secured which may be done using SSL encryption technologies. Additionally, you may also offer a money back guarantee to people to build up confidence.

Remember that it is also useful to display a price list of your products. It makes it easier for the visitor to make a decision to buy from your site.

Unless you provide a simple system for the potential customers to buy from you, you cannot keep him happy. It is important to make a system that would not frustrate your potential customer.

 

Penguin Update

Will Google’s Reign Of Terror Over SEOs Ever End?

Once upon a time, Google and SEO were at a relative truce. Then Google began swatting at black-hat SEO tactics. Then gray-hat SEO tactics. And now, it just hauls off and clobbers everybody, damn your hat color. The latest news on the Penguin update is just par for the course. It’s just getting to where if you’ve ever made page one ever in your life, Google now hates you.

We’re wondering how long it will be until paranoid conspiracy theories develop in the SEO rank and file. Well, of course, that’s “more than the usual conspiracy theories”. Yet we don’t see demand for the old-school black-hat SEO diminishing in the slightest – the more Google punishes some behaviours, the more people stubbornly cling to them. It’s like a battle of wills between a domineering mother and a rebellious teenager.

Social Media Marketing

Grim, Tough Questions About Whether Your Social Media Marketing Campaign Works

We have to admit, we flinched a little when we read, 10 Questions for Social Media Measurement Success. We know that a lot of ecommerce marketing right now is more enthusiasm than follow-through. Most web marketers still think in terms of ‘just push that message out to the public and they’ll click the link – something good is bound to happen, right?’

Well, actually, no. Even big companies are discovering that social media saturation only takes you so far. For instance, in 2010, Proctor & Gamble knocked themselves out on the biggest viral marketing campaign ever with actor Isaiah Mustafa making videos in a bathroom set and posting them on YouTube. The web audience laughed, sighed, applauded… and didn’t buy a single bottle of Old Spice. Thanks for the free entertainment, P&G!

Another example is more recent, clothing retailer GAP’s logo stunt… they changed their official logo to some bland plain text, and released the announcement to the media. Then retracted it in about 48 hours. Good thing, they generated some murmurs in the web for a weekend, they didn’t have to spend a lot of money, and it was out of our faces before we knew it. But most people’s reaction was “Who cares?” Well, that’s not what you want your customer to say about your products.